The Red Dot Award is acknowledged as being one of the most best known design competitions by media and consumers alike and products distinguished with a Red Dot are of interest to journalists worldwide. Nea International BV convinced the 24 member expert panel for the 2014 Communication Design Red Dot Award with the exceptional design quality of its Push Braces packaging. In the current competition, the international experts discussed and evaluated over 7,000 entries from 49 countries. But only designs which won over the jury with the quality of the design, originality, recognition, clarity, emotion and craftsmanship won an award. The Push Braces packaging line by Nea International bv was successful and received the coveted Red Dot quality seal as its deserved reward.
Nea International bv collaborated with Dutch design agency VanBerlo and Wesly Printing & Packaging to redesign the entire packaging line. This line features a cleverly designed, effective push mechanism, a fresh look and a keen eye for detail.
Thebe Ikalafeng from South Africa joined the jury for the first time this year. For the branding expert, excellent design solutions are already reflected in the details: “It’s not always about great identity and packaging design but sometimes it's in the message or the structure. That’s what I look for in design, simplicity, clarity, insight and effectiveness.”